Positioned steps from Lake Michigan and the Milwaukee Art Museum, The Couture places residents at the center of the city's most vibrant cultural and entertainment hub, with easy highway access that makes all of Milwaukee feel effortlessly within reach. Reviews consistently highlight management's dedication to community — from seamlessly organized move-in experiences to lively resident events that bring neighbors together. The building's amenity suite is nothing short of exceptional, featuring a resort-style pool, 24-hour gym, golf simulator, business center, clubhouse, and elegant lobby that set a new standard for luxury living in Milwaukee. A 24/7 concierge team earns enthusiastic praise from residents for being genuinely friendly, helpful, and a joy to interact with daily. In-unit conveniences like in-unit laundry, walk-in closets, stainless steel appliances, and private patios or balconies complement the grandeur of this architectural landmark. Both dogs and cats are welcome, and a dedicated dog park ensures four-legged residents feel just as at home as their owners.
In unit laundry, Dishwasher, Pet friendly, Garage, Stainless steel, 24hr gym
Rent specials
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Location
909 East Michigan Street, Milwaukee, WI 53202•Neighborhood: Juneau Town
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Points of interest shown are within a 10 mile radius of this listing, or 50 miles for airports
Amenities
In Unit Laundry
Dishwasher
Pet Friendly
Garage
Stainless Steel
24hr Gym
Unit amenities
Dishwasher
In Unit Laundry
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Property details
Income RequirementMust have 3x the rent in total household income (before taxes)
Income Requirement
Must have 3x the rent in total household income (before taxes)
Property DescriptionGracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.
Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.
The Couture has 38 units available starting at $2,075 per month (total price) at a 8 month lease term. Check out the Price and Availability section for the most up-to-date unit information.
In Milwaukee, WI, the average rent is $1,508 for a studio, $1,792 for a 1-bedroom, $2,547 for a 2-bedroom, and $3,360 for a 3-bedroom. The median rent in Milwaukee, WI has decreased 0.8% month over month. For more information on rental trends in Milwaukee, WI, check out our monthly Milwaukee, WI Rent Report (opens in new tab).
Must have 3x the rent in total household income (before taxes).
Some of The Couture's amenities include Pool, In unit laundry, and Dishwasher. Only 5% of the 209 Milwaukee, WI rentals on Apartment List have a pool. To see the other amenities this property offers, check out the Amenities section.
The Couture is offering the following rent specials: Limited Time Special - Up to TWO MONTHS FREE on Select Floor Plans, Plus your Move In Costs are on Us - Call today for more details!
Yes, The Couture is pet-friendly.
Yes, The Couture offers parking.
Yes, The Couture offers units with in unit laundry.