Our Brand Story.

Home. It’s more than a place. It’s a feeling.
A feeling of comfort and control.
A feeling of total ease and belonging.
A feeling of being in the right place for you, right now.
And it’s a feeling that should be open to everyone.
Wherever you are in life. Whatever you’re doing.
Whether you’re starting out, or settling down.
Whether you’re a landlord or a renter.
That’s why we’re on a mission to help everyone Own Renting.
To get rid of the pain and complexity.
And make it more personal, flexible and transparent.
From your very first viewing.
To the moment the keys get handed over.
From the everyday comforts we all expect.
To the cherished memories you’ll never forget.
Home. It’s a feeling everyone should own.
Our duty is to help you find it.
Apartment List. Welcome home.

Home. It’s more than a place. It’s a feeling.
A feeling of comfort and control. A feeling of total ease and belonging. A feeling of being in the right place for you, right now. And it’s a feeling that should be open to everyone. Wherever you are in life. Whatever you’re doing. Whether you’re starting out, or settling down. Whether you’re a landlord or a renter. That’s why we’re on a mission to help everyone Own Renting. To get rid of the pain and complexity. And make it more personal, flexible and transparent. From your very first viewing. To the moment the keys get handed over. From the everyday comforts we all expect. To the cherished memories you’ll never forget. Home. It’s a feeling everyone should own. Our duty is to help you find it.
Apartment List. Welcome home.

Less searching, more living.

For us, renting is personal — we’re a company built by renters for renters.

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Happy people at Apartmentlist

What We Do

We’re here to deliver renters a home they love at the value they deserve.

Whether renters are embarking to a new city, in search of a quieter neighborhood, or making the jump to a two-bedroom apartment — consider us the rental matchmaker.

We’ve made it our mission to revolutionize renting by making it a stress-free, simple, and holistic experience, connecting ready-to-move renters with compatible city living.

After renters answer a few quiz questions, our AI curates a list of properties that pair with their lifestyle and must-haves — finding them a Perfect Match.

Brand Story

It all started when our Founder John Kobs moved to New York and had what he dubbed to be the “worst 24-hour apartment search in history”.

Rather than dwelling on his experience, Kobs utilized this as his own personal “ah-ha” moment. Renting shouldn’t be complicated. 

Since that day, we’ve prided ourselves on exploring innovative solutions and utilizing AI technology to radically shift the rental experience, from time-consuming and stressful to quick, easy, efficient, and dare we say — fun.

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Operating Principles

At Apartment List, our operating principles set us apart and set the standard for everything we do.

Purple magician's top hat with a peach band and a magic wand emitting sparkles above it on a light lavender circular background.
Make magic in the move
Every successful match is made with our renters, property partners, and Apartment List team in mind. We make thoughtful decisions, especially around trade-offs, to strike the perfect balance for everyone and create that Apartment List magic.
Purple award ribbon with a pink star in the center on a light purple circular background.
Have unapologetically high standards
We set the highest standards for ourselves, raising the bar in everything we do — from our communication, to the opportunities we take on, to the way we measure success — focusing on outcomes, not effort.
Orange trophy with a red star on the cup and a purple base inside a light purple circle.
Play to win
When we think big, we win big. Together, we make big bets to reach higher goals. And when some bets don't pay off, we learn quickly, iterate, and continue aiming high and moving forward.
Clock with purple outline and hands showing 3 o'clock, with red speed lines behind it on a light purple circular background.
Use speed to our advantage
High-velocity, high-quality decision-making and agility can fuel transformation better than perfect plans. That’s why we make fast progress first, and continue iterating toward the best outcome.
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Dare to diverge
We see every conversation as an opportunity to challenge one another in the best way possible. We encourage and participate in healthy debate, welcoming diverse perspectives and feedback to move conversations forward and make intentional decisions.
Stylized light bulb icon with a pink glow inside a pale purple circle.
Be a learn-it-all, not a know-it-all
We’re driven by honesty, not ego. We don’t have all the answers, and we aren’t afraid to admit when we’re wrong. We’re constantly learning from the best, going beyond the status quo, and sharpening our tools to fuel our growth.
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Embrace the beautiful mess
In our rapidly growing business, we navigate the mess, the ambiguity, and the unknown together. When we’re faced with a challenge, we remain fearless and agile as we keep moving forward.

Leaders

Our leadership principles set the standard for how we build and lead teams to success.

Text 'Obsess over Talent' in a gradient color transitioning from purple to pink.

The quality of our A-Listers is the greatest predictor of our success. We relentlessly attract and retain the best and set unapologetically high expectations. We act as both coaches, stretching and elevating our people, and general managers, ensuring the right roster, structure, and mix of talent to win.

Text reading 'Through you or Because of you' in a pink to purple gradient serif font on a transparent background.

Decisions, outcomes, and work happen through us or because of us, never to us. We reject the victim mindset and take full ownership of actions, decisions, and results for ourselves and our teams.

Leaders relentlessly drive progress. We are often frustrated with the status quo, make forward-looking decisions, and push for innovation. We set the pace by moving faster, taking bolder risks, and pulling our peers and teams forward.

Text reading 'Lead with Clarity' in a gradient purple to pink serif font.

Great leaders set the pace by defining the vision and direction for their teams. We lead not only when decisions are black and white but also in the gray zone. In moments of ambiguity, we cut through uncertainty and provide clarity. We bring issues into the open, wrestle them to resolution, and move forward.

Stylized text reading 'Command and Control' in a gradient of purple to pink colors.

Great leaders are operators first. We know our craft deeply, understand the data and levers that drive outcomes, and inspect the details with discipline. We refine, optimize, and execute consistently, turning strategy and decisions into results.

Core Values

How we go about our mission day-in and day-out

Go Beyond

We’re dedicated, innovative thinkers who show up every day to ensure our renters and clients get what they want and deserve.

Always Home

With our round-the-clock AI technology, we’re here 24/7 to deliver an experience that feels just like home.

Check All The Boxes

Your wishlist is our command — we find joy in delivering personally curated properties and even provide suggestions based on your list.

Your Silver Lining

We handle the not-so-fun parts of the rental search and let you focus on the excitement of finding your next apartment.

Do Better

We’ve set a high bar for renting and are committed to delivering on this promise for each and every move-in.

Virtual First at Apartment List

Virtual Workplace

Life at Apartment List

Spread across the world, Apartment List is a virtual first workplace — we live and work in 142 cities, 32 states, and 2 countries. And while our locations may be different, we all embody our mission — connecting more renters to homes they love. We call ourselves A-listers! 

This flexibility allows us to prioritize diversity, equity, and inclusion without boundaries. 

Want to join us? Check out our careers page.

DEI

We’re dedicated to creating a diverse, equitable, and inclusive culture for every A-lister — but we recognize there’s always room to be better. As we continue to invest in DEI, we hold ourselves accountable to further challenge the status quo.

From our Employee Resource Groups (ERGs) like Black @ A-List, Women @ AL, API-List, Listos, and Pride-List, to affinity month celebrations and Give Back days — these are some of the ways Apartment List celebrates and honors diversity.

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social impact - Apartmentlist.com

Social Impact

Home Bridge

Meet Home Bridge — Apartment List's social impact program puts our vision of "Everyone deserves a home they love" into action. To date, we’ve delivered 13,000 nights of free housing to families facing times of crisis — that’s equivalent to 35 years of housing! This a feat that would not be possible without our dedicated real estate and community partners.

Learn more about how you can get involved, and read our 2022 Corporate Social Responsibility Report here.

Our History

November 2013

We raise $23 million in our series A funding.

November 2013

Transition from a standard ILS to marketplace model, starting from zero to truly revolutionize renting.

November 2016

We raise $30 million in our series B funding.

November 2017

We raise $50 million in our series C funding.

November 2018

In response to the California wildfires, we launch Home Bridge — our philanthropic program that finds housing for families during times of crisis.

June 2019

Enter our rebrand — a new logo and guiding principles, centered on home.

December 2020

We raise $60 million in Series D, including celebrity investors like Lizzo, Priyanka Chopra Jonas, Andre Iguodala, Alex Rodriguez, and Daryl Morey.

January 2021

Apartment List goes Virtual First, unlocking new opportunities with our talent.

September 2021

We acquire Diffe.rent, the leading AI technology provider and most comprehensive virtual leasing assistant in the multifamily industry.

October 2022

We hit 6 million apartment units on the site, matching more renters with a place to call home.

March 2023

We reach a big milestone of helping 968k people find their next apartment — 1 million here we come!

September 2011

Founders John Kobs and Chris Erickson launch Apartment List at TechCrunch Disrupt.

Meet our A-List Leadership Team

Matthew Woods

Matthew Woods

CEO
Lev Finkelstein

Lev Finkelstein

Chief Financial Officer

Mike Wolber

Chief Sales Officer
Janette Andrawes - Profile image

Janette Andrawes

VP, Marketing
Ian Medlock

Ian Medlock

VP, Growth

Jon Cook

VP, Accounting
Debbie Sorkin

Debbie Sorkin

VP, Design & User Research
Bello Shirin - Profile image

Bella Shirin

VP, Legal
Andrew Robertson

Andrew Robertson

VP, Finance
Didi Bahir

Didi Bahir

Co-Founder and CEO (Diffe.rent)

Sutha Mogun

VP, People

Ryan Hawkins

VP, Revenue Operations

Shawn Stewart

VP, Engineering
Group picture of the team at Apartment list
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Apartment List is named one of the 100 Best Companies to Work for in the U.S. by Built In.

Interested in joining Apartment List? Visit our careers page to see all of our open, remote friendly and hybrid positions.

Careers
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