Is San Francisco Affordable for Renters? [2025]

In 2025, San Francisco is affordable for renters—depending on who you ask. The median rent in San Francisco is $3,019, which is nearly 2.5 times higher than the national average of $1,231.

What Are the Current Trends in San Francisco’s Rental Market?

San Francisco’s rental market is up 1.5% month-over-month as of July 2025. Just six months into the year, rents in San Francisco have risen 8.4%. This represents a faster rate of growth compared to what the city experienced at this point last year. From January to June 2024, rents increased by 2.7%.

Occasional concessions—like a free month’s rent or waived amenity fees—are still offered, but they’re becoming less common, especially in high-demand areas like SOMA and Mission Dolores.

Average Rent Prices in San Francisco, California

As of July 2025, the median rent for a one-bedroom apartment in San Francisco is $3,019. That price point varies significantly based on neighborhood, amenities, and the age of the building.

Prices for units in luxury buildings with in-unit laundry, parking, or rooftop views may run much higher, while older buildings or those farther from downtown hubs can dip closer to $2,300. If you're hoping to find a deal under $2,000, you'll need to focus on more affordable neighborhoods like Outer Sunset—and act quickly when you find a match.

What Is the Average Rent of a One-Bedroom Apartment in San Francisco?

As of July 2025, the average rent for a one-bedroom apartment in San Francisco is $3,501. However, the final price tag depends on factors like the building’s age, location, and whether it comes with perks like a pool or in-unit laundry.

What Is the Average Rent of a Two-Bedroom Apartment in San Francisco?

As of July 2025, the average rent for a two-bedroom apartment in San Francisco is $5,136. Two-bedroom apartments are popular among roommates, small families, and remote workers who need a little extra space.

How Much Rent Can I Afford in San Francisco?

Affordability in San Francisco is a challenge, even for high earners. With rents often exceeding $3,000 per month, the city stretches most budgets to the limit.

Here’s how San Francisco stacks up in 2025:

*Cost of Living Index (U.S. average = 100) data sourced from BestPlaces.

Before you dive into listings, it helps to know a few standard budgeting rules. None of them are perfect, but they offer solid starting points to set realistic expectations with your budget and avoid overspending (or underestimating what you can get).

The 30% Rule

This classic rule says you shouldn't spend more than 30% of your gross monthly income on rent. For example, if you earn $10,000 per month before taxes, aim for a rent of around $3,000 per month. Simple enough. But in a city like San Francisco, where the cost of living is exponentially high, this might feel more like a suggestion than a rule. Use it as a benchmark, not a dealbreaker.

The 50/30/20 Rule

Another approach divides your after-tax income into 50% for needs (such as rent and groceries), 30% for wants, and 20% for savings or debt repayment.

Rent is just one piece of that 50%, so you'll want to budget accordingly. The 50/30/20 rule is a more flexible method and helps balance housing costs with the rest of your financial life.

The 3x Rent Rule

Landlords love this one: your gross monthly income should be at least three times your rent. So for a $1,500 apartment, you’d need to earn $4,500 per month. It helps them feel confident that you can pay. If you don’t meet it exactly, a strong rental history or a larger deposit might still secure you the lease.

How Does the Overall Cost of Living in San Francisco Compare to the National Average?

Overall, San Francisco’s cost of living is approximately 44% higher than the average U.S. city. Housing is the biggest factor, around 245% of the national norm.

Groceries and healthcare in San Francisco run about 20% to 30% higher than the U.S. average; utilities are roughly 10% higher, and transportation costs are 25% above average, driven by higher public transit fares and ride-hail expenses.

Are Utilities and Other Expenses Affordable in San Francisco?

Utilities in San Francisco are typically higher than the national average, and they can add up quickly. Electricity costs can range from $130 to $237 per month, which is on par with the state average but well above the national norm.

Gas bills are also steeper than average at around $60. Water tends to be more expensive than in other cities, while the cost of fuel per gallon is slightly lower than the national average.

Internet runs around $67.48 per month. Renters insurance? Usually around $26 monthly. If you drive, be ready for fuel, parking, and car maintenance costs.

When it comes to public transit, you’ve got options: (San Francisco Municipal Railway (Muni), Bay Area Rapid Transit (BART), Caltrain, and ferries. Prices and run times vary per transit option, but generally, San Francisco’s public transit is convenient and often more cost-effective than driving, with monthly passes available.

How Does the Cost of Renting Vary By Neighborhood in San Francisco?

Where you live in San Francisco makes a big difference in what you’ll pay. Below, we'll help you navigate average rents across popular San Francisco neighborhoods to find the perfect fit for your lifestyle and budget.

Rent in San Francisco’s Cheapest Neighborhoods

Want to stretch your rent budget? San Francisco still has neighborhoods where prices run well below the city average. They may be farther out in a quieter part of town, but they offer serious value and growing appeal.

SOMA/West SOMA

SOMA stands for South of Market. SOMA is a large neighborhood that can be divided into two areas: SOMA (closer to the Financial District, with lots of company offices) and West SOMA (home of San Francisco’s historic Leather District).

SOMA gives you great access to all lines of public transit to get you all across the city, even to other parts of the Bay, while West SOMA offers great neighborhood gems and iconic nightlife spots.

Nob Hill

Nob Hill is one of San Francisco’s most historic and upscale neighborhoods, perched just above downtown with sweeping views of the city. It’s known for its grand hotels, iconic cable cars, and classic architecture.

Nob Hill gives you quick access to downtown, the Financial District, and North Beach, while nearby Polk Street offers local bars, restaurants, and everyday essentials. It’s a quieter, more refined part of the city, but still well-connected by public transit.

Outer Sunset

Outer Sunset stretches along San Francisco’s western edge, offering a mix of single-family homes, vintage apartment buildings, and laid-back commercial strips. Known for its surf scene and ocean views, the neighborhood also draws walkers and cyclists to its trails along Ocean Beach.

It’s a favorite for locals who want a quieter pace without sacrificing good food. Outer Sunset’s dining scene leans affordable and hyperlocal, serving everything from lumpia and tacos to bagels and fish sandwiches—all just blocks from the water.

Rent in San Francisco’s Most Expensive Neighborhoods

Living in the center of San Francisco comes with its perks—and its premiums. These high-demand neighborhoods offer walkable streets, world-class dining, and access to everything from top employers to entertainment and nightlife.

If you’re wondering what top-tier rent gets you in this city, here’s a peek at the San Francisco neighborhoods with the highest price tags.

Mission Dolores/Dolores Heights

Mission Dolores and Dolores Heights sit where historic charm meets city energy. You'll find classic Victorians, hillside views, and easy access to both the Castro and the Mission. Dolores Park is the neighborhood’s crown jewel—perfect for picnics, dog walks, or just people-watching on a sunny day.

This area blends calm residential streets with quick access to some of San Francisco’s most vibrant corridors. Local spots serve everything from wood-fired pizza to Vietnamese iced coffee, and the nearby Muni and BART lines keep you well connected.

Hayes Valley

Hayes Valley is a stylish, centrally located neighborhood known for its boutiques, cafes, and walkable streets. What was once a freeway overpass is now a vibrant hub packed with restaurants, public art, and green space.

You’ll find a mix of historic buildings and modern condos, all within walking distance of the Civic Center and Alamo Square. Locals love the mix of culture and convenience—Hayes Valley is home to everything from high-end ice cream to intimate wine bars.

The Castro

The Castro District is one of San Francisco’s most iconic neighborhoods, rich in LGBTQ+ history and community pride. Colorful Victorians line the streets alongside bars, bakeries, and rainbow crosswalks, with the Castro Theatre anchoring the neighborhood’s cultural life.

It’s a lively, welcoming place that still feels like a tight-knit community. With quick access to Muni, scenic streets, and a steady calendar of events, the Castro is equal parts historic landmark and modern-day gathering spot.

What Is a Comfortable Salary for a Renter in San Francisco?

To comfortably afford San Francisco’s median rent of about $3,019, you’d need to earn around $120,760 a year (or $10,063.33 per month). A common guideline is to spend no more than 30% of your gross income on rent, allowing you to cover housing costs without stretching your budget too thin.

That said, many renters manage on tighter budgets by opting for smaller units, more affordable neighborhoods, or sharing living space with roommates. Even an income between $60,000 and $70,000 can work if you plan wisely and are willing to adjust your housing preferences. Ultimately, your ideal salary depends on your lifestyle and financial goals, but these benchmarks offer a helpful starting point for anyone considering renting in San Francisco.

Are There Hidden Costs to Renting in San Francisco?

While they aren’t hidden, there are additional costs to consider when renting in San Francisco, including application fees, security deposits, and sometimes the first and last months’ rent. Then there’s utilities, internet, and renters insurance (which is often required).

If you’ve got a car, you may also face parking fees. And if you're moving from out of town, factor in moving costs, pet fees, and any penalties if plans change. Budgeting for these in advance helps avoid surprises.

• Renters insurance: Not optional (and not that expensive). In San Francisco, the average renters insurance runs $26 per month, or $312 annually.
• Application and admin fees: Budget between $30 and $150 for application fees, plus a $100 to $200 admin fee to cover the paperwork shuffle.
• Parking and amenities: If you drive, secure parking could tack on $90 to $350 per month, depending on location. Some buildings also charge extra for perks like gyms or pools—something worth asking about early on.
• Pets: In San Francisco (and throughout California), nonrefundable pet fees are generally illegal. Any money paid upfront related to a pet (other than a legitimate application screening fee) is typically considered part of the security deposit and must be refundable. But there’s still pet rent, which can range from $10 to $60 per month per pet.
• Moving costs: Local moves in San Francisco typically cost between $500 and $2,000, depending on apartment size and whether you hire full-service movers or go the DIY route. Renting a truck can run somewhere between $100 and $250 per day, while container options like PODS range from $220 to $800. Additional costs—like parking permits, fuel, packing supplies, and storage—can add another $100 to $500. Tight streets, stairs, and demand all drive prices higher, so it’s smart to budget ahead and compare quotes.
• Security deposits: Moving in San Francisco typically costs between $500 and $4,000 for professional movers, depending on the size of the home. A DIY truck rental is between $20 and $40 daily, plus mileage, gas, and up to $750 for supplies. Don't forget approximately $100 in potential parking permits and city traffic surcharges.

What Are the Best Ways to Save on Rent in San Francisco?

In a city like San Francisco, finding savings is essential. Here are our top tips to stretch your budget.

1. Look Into Rental Assistance

Nonprofits and city programs offer affordable housing lotteries and vouchers.

2. Negotiate Your Lease

Got great credit or a steady income? Use it to negotiate your rent. Landlords may knock off fees, reduce your deposit, or even lower rent for longer leases.

3. Find a Roommate

Splitting rent and utilities with a roommate is one of the easiest ways to cut your housing costs. Just make sure you pick someone reliable and set ground rules right away.

4. Focus on Location Over Extras

Skip the rooftop pool and focus on walkability, transit access, and commute times. It’s a better investment in the long run.

5. Save for Up-Front Costs

Security deposit, application fees, and moving expenses add up quickly. Set aside cash early so you’re ready to act fast when the right place pops up.

6. Know Your Rights

San Francisco tenant laws are robust. Check resources from the Department of Building Inspection, the San Francisco Tenants Union, and legal aid centers.

Find an Apartment in San Francisco

You don’t need to spend weeks searching (or settle for less). Neighborhoods like SOMA, Outer Sunset, and Nob Hill offer strong value—and with Apartment List’s personalized quiz, you can find apartments in San Francisco that match your budget, must-haves, and timeline. With us, you’ll spend five minutes and save 50 hours searching.

FAQs: Is San Francisco Affordable for Renters in 2025?

Is renting cheaper than buying a home in San Francisco?

Typically, yes. Buying involves hefty down payments, mortgage costs, taxes, and maintenance. Renting offers flexibility and less cash initially, though long-term ownership may build equity.

Is San Francisco’s rental market competitive?

Very. With limited inventory and high demand—especially near tech hubs and transit stops—well-priced homes are claimed within days. To win in this fast-paced market, be ready to act fast, have your documents in order, and use tools like Apartment List to spot available units early.

What’s a livable wage in San Francisco?

MIT’s Living Wage Calculator suggests a single adult needs about $30.91 per hour, or roughly $64,292 annually, to cover basic expenses, including rent, food, healthcare, and transportation.

What if I can’t afford rent in San Francisco?

You’ve got options. Look outside the city core, team up with roommates, use the Apartment List match tool, or explore rental assistance programs. And don’t forget to time your move—off-season deals and landlord incentives can make a real difference.

Are utilities typically included in rent in San Francisco?

Usually not. Landlords often cover water, sewer, and trash removal in multi-unit buildings, especially when there's a single meter for the entire property. Electricity, gas, and internet/cable are typically not included in your rent. Always check the lease or ask directly to avoid budgeting surprises.