14 Largest Cities in Wisconsin [2025]

The largest cities in Wisconsin in 2025 are Milwaukee, Madison, Green Bay, and Kenosha, with Milwaukee topping the list at more than 577,000 residents. These urban hubs rank as the state’s biggest by population, and each offers distinct advantages for renters. Whether it’s Milwaukee’s lakefront energy, Madison’s college-town vibe, or Green Bay’s affordability, there’s a great option for every type of renter in Wisconsin.

This guide breaks down the 14 biggest Wisconsin cities by population with up-to-date data on:

• City population (U.S. Census Bureau)
• Median household income (U.S. Census Bureau)
• Average apartment rent, sourced from Apartment List
• Walk, transit, and bike scores (Walk Score)

Whether you’re considering where to live or just curious about how Wisconsin’s cities stack up, this list gives you a quick, data-driven look at the state’s largest urban areas.

A Note About Our Data: We use Apartment List data and cross-reference it with sources like Rent Cafe and Zillow to give you the most thorough look at rents across various cities in Wisconsin.

What Are the Populations of the 14 Largest Cities in Wisconsin?

1. Why Live in Milwaukee?

• Average rent for an apartment: $1,716
• Population: 577,222
• Median household income: $52,922
• Walk score: 62
• Transit score: 49
• Bike score: 58
• Map of Milwaukee

Milwaukee is the largest city in Wisconsin, and it’s a city with a lot of heart. Whether you're wandering through the Milwaukee Public Market or taking a stroll along the lakefront, there's energy in the air. Locals will also tell you that Milwaukee is a city that takes great pride in its sports. The Milwaukee Bucks (NBA) and Brewers (MLB) have passionate followings, and it’s not uncommon to find groups of friends catching a game at a local bar.

Milwaukee also isn’t just about beer (though the beer scene here is top-notch). The city is also home to a growing food scene, which includes everything from food trucks to classic supper clubs. As for apartments, you’ll also find a great mix of historic and modern living spaces, whether you’re in the Historic Third Ward or a trendier neighborhood like Bay View. If you’re into arts and culture, the Milwaukee Art Museum is a must-see. Plus, when it comes to commuting, you’ll be able to rely on the Milwaukee County Transit System (MCTS) and easy access to major highways.

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2. Why Live in Madison?

• Average rent for a one-bedroom apartment: $2,063
• Average rent for a two-bedroom apartment: $2,771
• Population: 269,840
• Median household income: $70,484
• Walk score: 50
• Transit score: 35
• Bike score: 66
• Map of Madison

If you like the idea of living in a college town but want something with a little more grit, check out Madison, the second-biggest city in Wisconsin. As the state’s capital, Madison is a city that wears its political and academic influence with pride. The city’s lakes, including Lake Mendota and Lake Monona, offer all sorts of outdoor activities, from kayaking to winter ice fishing, which locals love to take advantage of.

The University of Wisconsin–Madison is at the heart of the action and energy, and there are plenty of off-campus apartments for college students. Beyond its college life, Madison has a strong job market, especially for those working in tech, government, and healthcare.

And if you're a foodie, you can’t go wrong here. The city is known for its local fare, such as the famous cheese curds, and its ever-expanding list of restaurants. From the farmers market on Capitol Square to a strong brewery scene, Madison is a favorite for newcomers with a reasonable cost of living.

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3. Why Live in Green Bay?

• Average rent for an apartment: $1,099
• Population: 107,365
• Median household income: $62,546
• Walk score: 42
• Transit score: 28
• Bike score: 47
• Map of Green Bay

When you think of Green Bay, you can’t help but think about the Packers. However, Green Bay offers so much more than the iconic Lambeau Field. The locals know how to have a good time, whether gathering at local parks or attending one of the city’s many cultural events at Downtown Green Bay's Meyer Theatre, lunchtime Summer in the Park concerts at Whitney Park, and Thursday evenings at Leight Memorial Park.

One of Green Bay’s best attributes is its affordability. With a lower cost of living compared to larger cities like Milwaukee or Madison, you can find great housing options without breaking the bank. The job market in Green Bay is also solid, with opportunities in healthcare, education, and manufacturing.

Green Bay public schools are also highly rated, which makes the city an ideal spot for families. Plus, you’ll find a good mix of recreational activities, from the Bay Beach Wildlife Sanctuary to the Green Bay Botanical Garden. Whether you’re a die-hard Packers fan or just looking for a great place to live, it's one of the best major cities in Wisconsin.

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4. Why Live in Kenosha?

• Average rent for an apartment: $1,445
• Population: 98,210
• Median household income: $68,885
• Walk score: 49
• Transit score: N/A
• Bike score: 47
• Map of Kenosha

Located on the shores of Lake Michigan, Kenosha is one of the biggest cities in Wisconsin, and it boasts some of the best waterfront views of Lake Michigan. You can enjoy a walk along the lakefront or grab dinner at one of the many local eateries that boast views of the water. (Boat House is one of our favorites!)

The revitalized downtown area has a lot to offer, from independent boutiques to art galleries and restaurants known for their German-American and Italian-American culinary traditions, including supper clubs, pizza, delicatessens, and family-owned spots likeTenuta's. The city also offers straightforward access to Chicago via rail, making weekend getaways a breeze.

As for the job market, it’s pretty diverse, with healthcare, manufacturing, and retail as prominent sectors. For those with children, the schools in Kenosha are solid, and there are numerous parks and recreational activities for kids to enjoy. It’s the true sweet spot of a small town with all the perks of a larger city.

Check out our listings in Kenosha

5. Why Live in Racine?

• Average rent for an apartment: $1,160
• Population: 77,155
• Median household income: $55,705
• Walk score: 56
• Transit score: 34
• Bike score: 54
• Map of Racine

Nestled along the shores of Lake Michigan, Racine is one of the big cities in Wisconsin that offers a bit of everything: beautiful parks, beaches, and a thriving arts scene. The best part? North Beach, one of the top 50 beaches in the U.S., is right in the heart of the city.

Racine is also known for its affordable living. Compared to larger Wisconsin cities like Milwaukee, it’s easy to find great homes in Racine without breaking the bank. Whether you're interested in historic homes, midcentury gems, or new builds, Racine has it all. The local housing market is diverse and offers a wide range of options for all types of renters.

For work, Racine has deep industrial roots, with major employers like SC Johnson and Snap-on Incorporated maintaining local headquarters. But the city is shifting toward a more diversified economy. The revitalization of its downtown area has attracted new businesses and tons of cool eateries, making it a great spot for foodies and creatives.

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6. Why Live in Appleton?

• Average rent for an apartment: $1,227
• Population: 75,644
• Median household income: $73,449
• Walk score: 44
• Transit score: N/A
• Bike score: 51
• Map of Appleton

Appleton is a charming city that feels just right. It’s big enough to have plenty of things to do but small enough to know your neighbors. Located in the Fox Cities metro area, it’s a welcoming little town with an excellent quality of life.

The job market is robust, with opportunities in healthcare, education, and manufacturing, making it an ideal place for young professionals and families. If you’re into the arts, the Fox Cities Performing Arts Center hosts a variety of performances, and the city is home to a number of unique art galleries and local music venues.

Locals here take pride in their parks and outdoor activities. On any given day (outside of the depths of winter), you’ll find people walking along the Fox River or one of the many nature trails. Nearly surrounded by Lake Winnebago, Lake Michigan, and Green Bay, Appleton has no shortage of shorelines to explore.

And if you’re looking to go shopping, the Fox River Mall is one of the largest malls in the state and offers a great selection of stores. With an affordable cost of living and a range of housing options, Appleton strikes the perfect balance between work and play.

Check out our listings in Appleton

7. Why Live in Eau Claire?

• Average rent for an apartment: $1,050
• Population: 70,469
• Median household income: $68,221
• Walk score: 36
• Transit score: N/A
• Bike score: 48
• Map of Eau Claire

Eau Claire has been making a name for itself in the Midwest as one of the best major Wisconsin cities, thanks in large part to one very famous resident—Justin Vernon of Bon Iver. The city has a population of approximately 70,000 and is renowned for its vibrant music scene, which played a pivotal role in Vernon’s musical inspiration. Locals can catch live shows at venues like the Lakely, which Vernon co-owns.

Beyond the tunes, Eau Claire offers a dynamic mix of dining and relaxation. From quirky dive bars like the Joynt (where locals gather for laughs and $1 tap beers) to restaurants like The Good Wives, serving up “hyperseasonal” dishes, this city has a little something for every taste.

Living in Eau Claire means easy access to plenty of outdoor activities, too. Located at the confluence of the Eau Claire and Chippewa rivers, the area offers ample opportunities for kayaking, paddleboarding, and exploring scenic trails. Eau Claire may be a small city, but it certainly punches above its weight in terms of culture, food, and community.

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8. Why Live in Waukesha?

• Average rent for an apartment: $1,431
• Population: 70,452
• Median household income: $81,480
• Walk score: 35
• Transit score: 28
• Bike score: 38
• Map of Waukesha

Waukesha offers a mix of artsy, trendy restaurants and local businesses that give it a unique, welcoming feel among the other biggest Wisconsin cities. The city's rich history is especially notable as the birthplace of Les Paul, the legendary inventor of the electric guitar. This connection to music is a big part of local culture, and you'll find murals and guitar sculptures scattered throughout the city, earning it the title of "GuitarTown."

Located just 20 miles from Milwaukee, Waukesha offers residents the benefits of suburban living just outside the city. In terms of housing options, you’ll find everything from older homes in the city center to large, modern properties on the outskirts. Families here take pride in the excellent schools—and the affordable property taxes don’t hurt.

For fun, locals often head to Waukesha’s thriving downtown area, where there is everything from authentic international cuisine to coffee shops. Want to get outdoors? Waukesha has a major parks system, including Frame Park along the Fox River, which provides access to scenic trails, sports facilities, and an amphitheater. Overall, Waukesha offers a wonderful balance of convenience, community, and culture.

Check out our listings in Waukesha

9. Why Live in Oshkosh?

• Average rent for an apartment in Oshkosh: $1,172
• Population: 66,247
• Median household income: $61,929
• Walk score: 43
• Transit score: 28
• Bike score: 51
• Map of Oshkosh

Oshkosh is a city that offers a little bit of everything, from picturesque lakeside views to entertainment at The Grand Opera House and The Howard entertainment hub with comedy nights and murder-mystery dinners. Located on the shores of Lake Winnebago and Lake Butte des Morts, Oshkosh is particularly renowned for its outdoor lifestyle, with ample opportunities for boating, fishing, and hiking.

The Fox River Trail has scenic views for cyclists and pedestrians, while Menominee Park provides a family-friendly space with a zoo, walking paths, and picnic areas. The city’s access to nature is complemented by the waterfront dining options that offer beautiful views of Lake Winnebago.

Oshkosh’s downtown area is a growing hub for local businesses, restaurants, and the arts. The city hosts the renowned EAA AirVenture air shows, the world’s largest aviation event, which draws thousands of enthusiasts every year. Beyond that, Oshkosh boasts a strong arts community, with events like the monthly Gallery Walk, which showcases local artists.

With the University of Wisconsin–Oshkosh, you also get somewhat of a college-town vibe. Whether you're looking to rent near the vibrant downtown or prefer a more suburban feel a little farther from the lakefront, Oshkosh has a variety of living spaces to meet different preferences.

Check out our listings in Oshkosh

10. Why Live in Janesville?

• Average rent for an apartment in Janesville: $1,220
• Population: 65,813
• Median household income: $71,664
• Walk score: 37
• Transit score: 21
• Bike score: 45
• Map of Janesville

Janesville, known as Wisconsin’s Park Place, is one of the most beautiful and spirited places to rent an apartment in Wisconsin.

Situated along the Rock River, the city offers a variety of outdoor activities with over 2,000 acres of parkland. Rockport Park, the largest park in Janesville, provides scenic walking trails and picnic areas, while Palmer Park, with its sports fields and playgrounds, is perfect for families.

In the city’s downtown area, you’ll find a mix of boutique shops, cafes, and local restaurants that cater to all tastes. The Janesville Farmers Market and seasonal festivals contribute to the area's lively, community-driven atmosphere, and well-regarded schools with an overall niche score of B that makes it an ideal place to raise kids.

Beyond education, Janesville has a variety of events and cultural attractions, including the Renaissance Faire and the Janesville Performing Arts Center, the latter of which hosts concerts and theatrical productions. Whether you like outdoor activities, cultural events, or small-town charm, Janesville has something to offer.

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11. Why Live in West Allis

• Average rent for a one-bedroom apartment in West Allis: $1,438
• Population: 59,588
• Median household income: $69,685
• Walk score: 60
• Transit score: 43
• Bike score: 51
• Map of West Allis

West Allis is one of the most dynamic and up-and-coming large cities in Wisconsin, located between downtown Milwaukee and the picturesque Lake Country region. It's perfect for residents who want a quick commute into the city and the ability to enjoy peace and quiet once they’re home. You also get access to nearby parks, lakes, and attractions.

In recent years, West Allis has undergone a transformation, with new businesses and restaurants popping up regularly. The famous Food Truck Fridays are a major hit, and, of course, you can’t miss the events at Wisconsin State Fair Park. The city’s events scene, from the iconic A La Carte street festival to smaller community events, attracts visitors year-round.

If you’re looking to start a business, the city's economic development team offers personalized assistance and financial tools like grants and loans. Add affordable housing options and a growing economy to the list, and it’s clear to see why West Allis is becoming a sought-after residential destination.

Check out our listings in West Allis

12. Why Live in La Crosse?

• Average rent for an apartment: $1,260
• Population: 52,680
• Median household income: $53,803
• Walk score: 54
• Transit score: 27
• Bike score: 66
• Map of La Crosse

Nestled along the Mississippi River on the Minnesota-Wisconsin border, you’ll find La Crosse, a city recently named one of the 50 Best Places to Live in the U.S. by Money magazine. This charming city offers a rare combination of outdoor adventure, numerous arts scenes, and a strong local economy. The scenic Grandad Bluff provides breathtaking views of the city and the river, perfect for hiking.

Speaking of hiking, there are numerous recreational opportunities, including biking, fishing, and boating on the nearby rivers and lakes. In winter, the city’s Mount La Crosse ski resort offers the steepest vertical slope in the state. However, beyond outdoor activities, La Crosse also boasts a thriving arts and culture scene, with several year-round festivals, including Irishfest and Oktoberfest.

For younger residents, La Crosse benefits from being home to three universities, creating a youthful and energetic atmosphere. The city’s vibrant nightlife, fueled by its college crowd, is complemented by more than a dozen local breweries and wineries.

La Crosse’s cost of living is more affordable than in Wisconsin’s larger cities, with a median home value of approximately $196,600, making it an attractive option for both renters and homeowners. La Crosse's stable job market, with companies like Kwik Trip and City Brewing Company headquartered in the area, ensures a healthy economy. The city’s 2.7% unemployment rate, which is below the national average, further contributes to its appeal. Whether you’re into outdoor activities, the arts, or a lively college town vibe, La Crosse offers a balanced, fulfilling lifestyle.

Check out our listings in La Crosse

13. Why Live in Sheboygan?

• Average rent for an apartment in Sheboygan: $1,100
• Population: 49,929
• Median household income: $62,953
• Walk score: N/A
• Transit score: N/A
• Bike score: N/A
• Map of Sheboygan

Sheboygan, often referred to as the Malibu of the Midwest, is a gorgeous city situated along the scenic shores of Lake Michigan. Known for its stunning beaches, outdoor activities, and rich arts scene, it’s an ideal destination for those who love both adventure and culture. Whether you're an avid surfer, a nature lover, or someone looking to enjoy the arts, Sheboygan has something for everyone.

Kohler-Andrae State Park, with its rolling dunes and picturesque beaches, offers ample opportunities for hiking, birdwatching, and enjoying the serene landscapes of Lake Michigan. The park's Dunes Cordwalk provides a unique walking path with breathtaking views of the lake. The beaches are also some of the best surfing spots in the Midwest.

The city’s arts and culture scene is equally impressive, with the John Michael Kohler Arts Center showcasing contemporary art and unique exhibits. Downtown Sheboygan is home to numerous galleries, local theaters, and the Sheboygan County Museum, where visitors can learn about the area's rich history.

With a laid-back yet active lifestyle, Sheboygan is the ideal place to live for those seeking a small-town feel.

Check out our listings in Sheboygan

14. Why Live in Wauwatosa?

• Average rent for an apartment: $1,674
• Population: 47,718
• Median household income: $93,859
• Walk score: 60
• Transit score: 43
• Bike score: 57
• Map of Wauwatosa

Wauwatosa lies just west of Milwaukee, providing suburban charm, excellent schools, and a colorful downtown. The city has a variety of parks, including Webster Park along the Menomonee River, as well as the Oak Leaf Trail, which offers miles of scenic paths for hiking and cycling.

Renters can find a range of historic homes, modern apartments, and condos, with recent developments introducing more contemporary living spaces. The city is also home to the Mayfair Mall, Wisconsin’s premier shopping center, as well as the Mayfair Collection, where you’ll find a mix of shopping, dining, and entertainment.

Plus, with easy access to major highways and public transportation, commuting to Milwaukee is a breeze.

Check out our listings in Wauwatosa

Need Help Finding an Apartment in Wisconsin?

Finding the right place to live in Wisconsin’s largest cities doesn’t have to be overwhelming. Whether you’re drawn to Milwaukee’s urban buzz, Madison’s lakeside lifestyle, or Green Bay’s affordability, Apartment List makes it easy to compare rentals across every major city. Get personalized recommendations with our quiz that takes minutes to complete and saves you 50 hours of searching.

Frequently Asked Questions About the Largest Cities in Wisconsin

What is the largest city in Wisconsin by population?

Milwaukee is the largest city in Wisconsin, with more than 577,000 residents in 2025, making it nearly twice the size of Madison. As the state’s main economic and cultural hub, Milwaukee is often the first choice for renters looking for a big-city lifestyle in Wisconsin.

What are the fastest-growing cities in Wisconsin?

Madison and Appleton are among the fastest-growing cities in Wisconsin, thanks to expanding job markets in healthcare, education, and technology. These areas are attracting both young professionals and families who want strong economies without the costs of larger metros.

Is Madison bigger than Green Bay?

Yes, Madison is significantly larger than Green Bay, with nearly 270,000 residents compared to Green Bay’s population of just over 107,000. Madison also serves as the state capital and is home to the University of Wisconsin, which adds to its size and energy.

Which Wisconsin city is best for families?

Appleton and Waukesha consistently rank as some of the best Wisconsin cities for families, thanks to strong schools, safe neighborhoods, and affordable housing. These mid-sized cities offer suburban comfort while still giving residents access to shopping, entertainment, and outdoor activities.

What city in Wisconsin has the lowest cost of living?

Green Bay and Racine often stand out for affordability compared to larger cities like Milwaukee and Madison. With lower average rents and everyday expenses, these cities are attractive for renters who want more space without overspending.

What are the most walkable cities in Wisconsin?

Milwaukee and Madison are the most walkable cities in Wisconsin, with vibrant downtowns, bike paths, and transit options that make it easy to get around without a car. Both cities also feature popular neighborhoods where shops, dining, and parks are all within walking distance.

What is Wisconsin’s second largest city?

Madison is the second largest city in Wisconsin, with a population of nearly 270,000 in 2025. Known for its lakeside setting and status as the state capital, Madison combines the energy of a college town with the amenities of a growing metro.