Expanding Access to 3D Tours That Convert: Apartment List & Peek

Here's a challenge most multifamily operators know too well: unit-level 3D tours consistently boost conversion rates, drive engagement, and reduce vacant days, the data proves it. Yet many properties still don't use them. Why? Because the traditional model comes with long-term commitments without clear ROI.

The real kicker: on many listing platforms, your 3D tours are tied to premium tiers — downgrade, and the content you paid for disappears. It’s a model built on dependency, not partnership.

There's another way.

A Partnership Built on Ownership and Results

Apartment List is partnering with Peek to expand access to 3D tour technology that actually improves your bottom line. Peek’s internal data shows its leasing automation platform helps leading operators reduce vacant days by 30%.

The limited-time offer is straightforward.

Be on LIFT through March 31, 2026 → Once you onboard with Peek, you’ll get:

• 3 months of photography fees covered.
• 6 months of subscription fees included.

It includes capture, content distribution, and something most partnerships won't offer: ownership of your digital assets. LIFT operates on a performance-based, pay-per-lease model – you only pay when a renter moves in, ensuring your marketing spend directly translates into signed leases.

Here's what makes this different:

• Even if you pause LIFT after three months, or decide to step away from the platform entirely, those tours remain yours with your relationship with Peek.
• You own the underlying assets, even if you pause LIFT or don’t move forward with Peek.
• You’ll have 6 months of Peek subscription included; after that period, a minimal ongoing subscription keeps tours active and accessible.
• No strings. No gotchas. No watching your investment disappear because you made a business decision that was right for your property.

You get to test immersive leasing technology with high-intent renters, measure real performance, and make informed decisions based on your results, not because a contract locked you in.

How It Works: AI-Driven Exposure Meets Immersive Content

Here's how it works in practice: LIFT uses AI to connect your properties with renters who are ready to move, not casual browsers, but commitment-ready prospects actively making decisions. When these high-intent renters encounter Peek's immersive, unit-level 3D tours, friction disappears.

The results speak for themselves:

• 15% higher conversion rates from prospects to signed leases, according to Apartment List internal data on listings with virtual tours.
• Shorter leasing cycles as renters gain confidence to decide faster.
• More sight-unseen leases because prospects have already experienced the space virtually.

Your team spends less time coordinating tours that don't convert and more time closing qualified prospects. This partnership is about giving you tools that work together seamlessly to deliver what you actually need: more leases, faster fill times, and measurable ROI.

Why This Matters: A Fair Alternative to Industry Lock-In

Here’s what's happening in the industry: some partnerships tie your access to 3D tours directly to maintaining expensive premium listing tiers. When you downgrade or cancel, those digital assets disappear, even though you paid for them. It’s a model that can make it difficult for multifamily operators to maintain flexibility as their needs change.

Our partnership with Peek takes a different approach. You own your content, which means the decision to stay with Apartment List and LIFT is based purely on performance and value – not concern about losing assets you've already invested in.

This matters especially for non-enterprise operators working with real budget constraints and limited bandwidth. You shouldn't have to choose between adopting best-in-class technology and maintaining financial flexibility. You shouldn't have to commit to something long-term before you've seen it work for your specific properties and markets.

How to Activate: Simple Steps, Zero Risk

The next steps couldn't be more straightforward:

• Sign up by December 31, 2025.
• Be on LIFT through March 31, 2026.
• Get 3 months of photography fees covered and 6 months of Peek subscription included once you onboard with Peek.
• Tours captured within six months of your LIFT go-live date.
• Keep your tour content even if you pause or leave. An ongoing Peek subscription keeps the 3D Virtual Tour active and accessible on our platform.

From there, the performance speaks for itself. You'll see how AI-driven exposure combines with immersive content to attract and convert qualified renters. You'll measure the impact on your leasing cycles and occupancy rates and make decisions based on data and results, not pressure or obligation.

Ready to Get Started with Apartment List & Peek?

The Apartment List and Peek partnership represents how we believe the industry should work: transparent pricing, customer ownership of assets, and performance-driven relationships where everyone succeeds together.

We're building tools that make leasing smarter, not more complicated. Technology that empowers community teams rather than creating dependency, and partnerships that put operator success first – because when you win, we win.

Don’t wait, get your 3D virtual tour content now. Must sign up by December 31, 2025.

Ready to activate this offer for your properties? Reach out to learn more about how LIFT and Peek can work together to drive results for your communities.