How SunRidge Management Group Scaled After-Hours Leasing Without the Hefty Price Tag

TL;DR: SunRidge Management Group wanted to expand leasing coverage with AI, particularly for after-hours leads, but needed to do it without inflating costs. Within 30 days of piloting A-List Nurture, they saw faster conversions, lighter workloads, and measurable ROI.

The Challenge: Expanding Coverage Without Expanding Costs

Like many multifamily operators, SunRidge was seeking a way to capture and convert renter inquiries outside of standard business hours. The team knew that renters were active well into the evening, but staffing up to meet that demand wasn’t feasible.

Initially, they explored an AI solution through their CRM, but the costs quickly proved prohibitive. SunRidge needed something that could match performance expectations without breaking the budget, a solution that could be tested, trusted, and scaled if it worked.

The Approach: Piloting A-List Nurture

When SunRidge discovered A-List Nurture, they saw an opportunity to test AI that was purpose-built for multifamily operations. The platform promised round-the-clock renter engagement, tour scheduling, and lead nurturing, all with minimal setup and no added headcount.

They started with a single community to evaluate the experience firsthand. The pilot focused on one key question: could A-List Nurture deliver real results without sacrificing quality or control?

Within days, the answer was clear. The onboarding process was smooth, communication was proactive, and the AI was converting leads with human-level responsiveness.

The Results: Real Impact in 30 days

The pilot community quickly saw results that changed how SunRidge viewed automation in leasing. Leads were being nurtured through the funnel overnight, and teams came in each morning to find ready-to-tour prospects waiting in their CRM. That momentum is best summed up by their marketing lead:

“We didn’t want to break the bank trying to expand our leasing coverage, and A-List Nurture was the perfect fit. It gave us the after-hours support we needed without the big price tag. We saw results right away — more tours booked and faster conversions — and the onboarding was seamless. After our pilot, it was a no-brainer to roll it out to more communities.”

– Whitney Miller, Vice President of Marketing, SunRidge Management Group (Dallas, TX)

Performance Highlights:

• 5 days to onboard 21 properties
• 48% of leads sent after hours (YTD)
• 97% contact engagement rate (YTD)
• 81% of tours booked after hours (YTD)
• $4,200 average annual savings per property

The data made the value tangible: faster follow-up, higher engagement, and meaningful savings – without any added operational drag.

The Expansion: From One Pilot to 34 Properties

After just 30 days, SunRidge expanded A-List Nurture across additional properties. The process was quick and consistent, thanks to lightweight onboarding and seamless integration. With clear performance metrics and strong team feedback, SunRidge continued to grow its adoption, and today, 34 properties across their portfolio use A-List Nurture to support leasing.

What started as a test quickly became a portfolio standard. The platform’s reliability and measurable ROI gave leadership confidence to scale without hesitation.

The Takeaway: Smarter Coverage, Simpler Execution

SunRidge’s story proves that effective leasing AI doesn’t have to come with excessive costs. With A-List Nurture, the team achieved:

• Always-on coverage that captures every renter moment.
• Hands-off automation that supports staff, not replaces them.
• Fast, measurable ROI that compounds as adoption scales.

Ready to up-level your leasing with A-List Nurture?

Discover how Apartment List helps property teams turn missed opportunities into booked tours, without overextending budgets or bandwidth. Explore A-List Nurture and reach out today to see how AI can help your communities convert smarter and faster.