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How Apartment List Helps Properties

May 31, 2022

Apartment List was founded in 2011, after CEO & Founder John Kobs’ personal struggle to find an apartment. Kobs had recently graduated from college, left his home in Ohio, and moved to New York where he had the “worst 24-hour apartment search in history”. From being targeted by scammers, experiencing a classic bait-and-switch, and touring apartments that were occupied by squatters, Kobs wasn’t happy.

Rather than dwelling on this horrible experience, Kobs channeled his energy into creating a solution. He launched Apartment List with the intention of “helping renters find a home they love”.

This mission still stands true today.

Since the early days, we’ve explored different solutions to ensure that both renters and property management companies have the best experience. And in 2014, we took to market a solution that closely aligned our business goals with our clients. Since then, we’ve operated on a pay-per-lease model. Apartment List’s pay-per-lease model is a success-based billing method that guarantees a return on investment for our clients. Simply put, we only get paid once the renter moves in. Talk about a win-win.

Apartment List Today

We had immediate success in our earlier years and today we continue to be the fastest-growing ILS. With nearly 30k communities active on our platform nationwide we’re able to match more renters with a place to call home. We also continue to build more unique integration features with the major core property management systems allowing us to streamline the lead-to-lease process for our clients. Most recently we implemented automated tour booking to help communities convert more leads to tours quicker! Between product innovation and our highly knowledgeable & dedicated sales team, we are shaking up the industry. Apartment List generates over 5M+ monthly views from renters, and we’re still investing in our growth! In early 2021, we raised $60M in Series D funding! Since then, we’ve spent our time and resources doubling our team to 250+ employees and targeting new markets.


Apartment List Can Help You

Apartment List offers a success-based billing model, consultative pricing recommendations, a high-touch client experience, and renter insights for our clients.

Our business model is built on your success, and we offer the tools and support you need to get there!

How We Help Clients

Support: To ensure every client has a great experience. All partners work directly with a dedicated Customer Success Manager, plus an exemplary Client Engagement team member, to cater strategies and provide training to each client based on unique needs.

Flexibility: Being flexible is core to our business model. From our month-to-month contract to our flexible pricing options, we're here for you.

Quality Contacts: We're renter experts and know what they want. We collect and analyze renter data in order to match the best renters with your community.

Integration: We want to make your lives easier and support your process, so we integrate with the top property management systems to help you convert Apartment List renters faster while also preserving our success-based billing model.

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What Apartment List Offers

We offer solutions to ensure that you’re getting the best outcome using Apartment List.

Lead Quality: We want to ensure your team is getting the right renters, at the right time. Using our AI innovation, Lea, we will help nurture your Apartment List prompted leads until the renter is ready to move. We drive a reduction of onsite teams' workloads, while also ensuring renter needs are being met.

Market Insights: We know renters better than anyone in the industry. We provide valuable insights, including budgeting recommendations, based on renter behaviors and market dynamics.

Flexible Pricing: We understand that each property has unique needs, so our team will provide you with customized pricing recommendations to get the exposure you need to attract more renters.

List With Us

If you’re interested in listing your property on Apartment List, get in touch with us today! We’d be happy for you to join us in our mission of helping renters find a home they love.

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Apartment List
Apartment List is a technology-driven rental marketplace with nearly 6 million units on the platform, reaching millions of renters on their path to find their next home each month. Apartment List was founded with the mission to deliver every renter a home they love and the value they deserve. Read More
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