Apartment List Partners with Peek to Expand Access to Unit-Level 3D Tours and Drive Faster Leasing

SAN FRANCISCO, December 8, 2025 -- Apartment List, a leading online rental marketplace, has announced a partnership with Peek, the AI-powered leasing automation platform. Through the collaboration, Peek’s proprietary unit-level 3D tours will be integrated into Apartment List’s Premium LIFT package, which surfaces highly-qualified, ready-to-move renters for high-priority properties.

Together, Peek and Apartment List are redefining how the multifamily sector approaches renter engagement, lead quality, and conversion efficiency. Unit-level 3D tours consistently drive more leases from leads, but they’ve historically been difficult and resource-intensive for operators to deploy. The partnership helps remove those barriers, offering a scalable, inclusive solution to one of the industry’s biggest challenges: doing more with less in a high-cost environment. AI-powered exposure from Apartment List’s LIFT surfaces qualified leads, while Peek’s interactive platform drives faster decisions - reducing vacant days and turning existing leads into signed leases.

Faster Leasing, Stronger Revenue

The multifamily industry is facing unprecedented pressure from rising marketing costs and a need for greater efficiency all while evolving with rapid shifts in renter behavior. This partnership offers a direct solution by merging renter quality with unit-specific conversion tools:

• Precision Leasing: By providing unit-level 3D tours, not just model tours, within the high-intent environment of the LIFT program, property managers can showcase the exact available apartment.
• Proven Results: Peek's data shows that this approach drives up to 17 times more sight-unseen leases and 5 times more units pre-leased, ultimately helping properties lease up to 30% faster.

“Our focus remains squarely on the results that matter to our clients: conversion and efficiency. By expanding virtual tour coverage across Apartment List, we’re transforming how renters explore apartments and how our partners showcase their communities.” said Ryan Hawkins, Vice President of Strategy for Apartment List. “We believe every property should have access to high-performing content, whether they're new to 3D tours or already investing in them. This partnership expands access to more properties through Peek, while continuing to support rich media from other providers our partners already use.”

“Our mission has always been to make the leasing process faster and more efficient for owners, operators, and renters,” said Austin Lo, Founder & CEO of Peek. “With budgets tightening and renter behavior evolving faster than ever, operators need ways to deliver clarity and build confidence early in the search journey. Unit-level 3D tours do precisely that by showing prospects the exact homes they’re considering. Partnering with Apartment List allows us to bring this experience to more communities and support teams working to accelerate leasing and reduce vacant days.”

Limited-Time Offer: Expand Access. Expand Results.

As part of the launch, Apartment List and Peek are offering a limited-time promotion: properties that remain on LIFT through March 31, 2026, will receive 3 months of Peek photography and 6 months of 3D tour software at no cost. Offer ends 12/31/2025. Some exclusions apply.

This collaboration is designed to create a smoother, more efficient leasing experience for everyone:

• For Supply Partners: By embedding Peek’s unit-level specificity into the high-intent LIFT package, properties see faster lease-ups, reduced vacancy loss, and a measurable return on their marketing investment. Apartment List remains committed to supporting all rich media providers our partners rely on, with Peek representing a powerful option for unit-level automation.
• For Renters: Renters gain the confidence to make faster, more informed decisions. By viewing the exact unit available via a high-fidelity 3D tour, they eliminate uncertainty and friction, moving quickly from discovery to lease signing, often sight-unseen. 1 This delivers a transparent, high-quality discovery experience.

For additional details on Apartment List and all the features available to renters and property managers, visit www.apartmentlist.com. For more information on Peek and how they can reduce vacancy loss visit https://www.peek.us/.

About Apartment List At Apartment List, we match renters with homes they’ll love. Our AI-powered platform makes leasing smarter for everyone—helping multifamily partners attract, nurture, and retain residents across the entire renter journey. With over 7 million rental units, Apartment List has helped millions of renters find their next home since its founding in 2011.

About Peek Peek is the AI-powered leasing automation platform that cuts vacant days for multifamily owners, operators, and marketers. Properties using Peek lease up to 30% faster—driving millions in additional revenue for large owners annually. By combining unit-level 3D and self-guided tours with AI discoverability tools, Peek helps your properties show up where prospects are searching and converts them faster. The result: more sight-unseen leases, less vacancy loss, and stronger NOI.