Share this Article

Revolutionizing multifamily housing with Lea Pro - GenAI that sells

March 26, 2024

The multifamily housing industry is facing a pivotal moment. Rental housing demand continues to surge, yet property teams are grappling with labor shortages, limited sales bandwidths, and the growing need to provide round-the-clock prospect assistance to meet increasing renter expectations.

At Lea, we've been diligently working to develop an innovative solution to these challenges. The solution? Lea Pro - a leap beyond today's AI leasing assistants designed to accelerate lead conversion and help automate outbound sales for multifamily property management companies. Lea Pro represents an evolution from reactive, stagnant AI to proactive, advanced GenAI that provides the best experience for property management companies and renters alike while working to sell your property, not just answer questions about it.

Sales is more than just answering questions to schedule a tour. You have to know your renter and you have to identify their needs. It's about educating them on the value and overcoming their objections, all while providing consistent, exceptional customer experiences that convert better. Lea Pro was built with these sales techniques in mind.

Lea Pro doesn't just provide personalized support for inquiries at all hours - it is AI that truly sells. Developed with a sales-first mentality, Lea Pro knows how to overcome objections, persuade leads to take action, and nurture renters along the buying journey, all with the patience and knowledge of your best sales reps.

Lea Pro represents a groundbreaking new approach to lead engagement powered by advanced generative AI. Lea Pro is smart, sales-focused, and proactively connects with prospects over email, text, chat, or phone to provide personalized service and emotional intelligence that feels remarkably human-like.

What makes Lea Pro truly remarkable is its ability to understand renters' unique needs and read emotional cues, enabling dynamic, personalized conversations just like you'd have with your sharpest leasing professional. Lea Pro asks insightful follow-up questions, highlights relevant value propositions, handles objections with finesse, and books tours for qualified prospects - all while providing cheerful, patient, and empathetic service around the clock.

I've seen firsthand how the multifamily leasing process is being strained. After-hours leads frequently go unanswered, creating missed opportunities. On-site teams are overburdened with manual tasks that distract from high-value sales activities. Not to mention, as portfolios expand, it becomes increasingly difficult to scale lead management without exponentially expanding headcount.

Lea Pro solves these problems by acting as a seamless extension of your leasing team - engaging prospects instantly, nurturing them through the leasing cycle, overcoming objections, and driving more tours booked. It's like adding a top-performing leasing sales agent to your roster who never stops working.

The positive impact of Lea Pro is clear from the results our deployment properties have experienced - an average of 42 hours saved per property each week, 68% more lead-to-tour conversions, and 44% higher after-hours conversion rates. Plus, as Lea Pro's GenAI model continues to scale from its over 7 million previous renter interactions, its conversational abilities become even more intelligent and effective.

I firmly believe Lea Pro will drive a paradigm shift in how multifamily property management companies approach sales and marketing. For the first time, we have an AI assistant capable of fully understanding and nurturing leads as a premier sales rep would. One that provides non-stop availability and multilingual support. One that augments your human teams, not replaces them.

As our industry continues facing escalating demand alongside labor constraints, solutions like Lea Pro will elevate the innovators. I invite you to experience Lea Pro for yourself and discover smarter, scalable lead engagement that delivers tangible business impact.

Share this Article

Didi Bahir
CEO AND CO-FOUNDER OF LEA
Didi Bahir is the CEO and co-founder of Lea, the company behind Lea Pro, the newest GenAI leasing sales assistance engine for property management companies. Lea, previously known as Diffe. Read More
Meet the CEO

Matthew Woods
CHIEF EXECUTIVE OFFICER
Matthew Woods
Matthew Woods is CEO of Apartment List, the fastest-growing rental marketplace in the U.S., with a vision to deliver every renter a home they love. Matthew believes renting should be a personalized experience and is leading Apartment List with transparency and innovation.
Media and Data Requests
×
Your browser is no longer supported. Not all features may work as intended.